Natural Shine Enhancing Shampoo

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100% free of : sulfates, parabens, silicones, petrochemicals, artificial fragrances, artificial colors, phthalates, and DMDM hydantoin
Gluten Free, Vegan


Sulfate Free Shampoo for all hair types. Gently but thoroughly cleanses for optimal body & softness. Will not strip hair of precious moisture, fade your color, or dry out your scalp like sulfate-based shampoos since our Natural Shine Enhancing Shampoo is formulated with a gentle, sulfate free vegetable based lathering agent.  It also has a balanced pH level of 5.42 (shampoo should be on the lower end of the pH scale) to help smooth the cuticle and keep both the hair and scalp in optimal health. Lathers into a nice, moisturizing foam to really get down to the scalp and roots and provide a deep cleansing without ever over-drying or irritating.

Natural, non-drying astringents and shine-enhancing agents including essential oils of sweet orange and red grapefruit, which not only enhance shine but also give our shampoo its signature bright citrus scent.  Just the right amount of apple cider vinegar offers a scalp-energizing deep clean astringency and active enzymes to break up excess sebum and debris on the scalp, removing impacted pore-clogging debris, while revving up shine for healthy, lively hair. Comes in an 8 oz. squeezable bottle and now also a larger 16 oz. bottle!  

Using this shampoo tends to give progressively better results the longer you use it as it helps clean dulling deposits and creates a flatter surface so hair looks and feels smoother with soft body. Adds moisture and helps improve scalp health with organic apple cider vinegar (ACV), rosemary essential oil (known for promoting hair growth and clearing harmful fungus and other growth-impeding materials), cedar essential oil, clary sage and sweet orange and grapefruit essential oils.

All of these essential oils not only provide for a clean, clear surface to reflect shine, but they also address fungal growth that often leads to dandruff and psoriasis of the scalp.  This shampoo really is a powerhouse for both hair and scalp health, and the more you use it, the more you will realize the two really go hand in hand. All without artificial and often toxic ingredients.

"Really nice shampoo. Gentle, squeaky clean hair in no time (I have below waist length hair)." - Lily

"This shampoo smells wonderful and really works great. For being all-natural, it lathers quite well too. Thank you! Thanks also for the lovely lip balm!"- Alicia

"Love this shampoo!! Smells wonderful and leaves my hair soft and shiny!!" - Toni

"Really nice, natural ingredient, shampoo. I love the scent and how well it cleans my hair without stripping it! A++++ Will repurchase." - Michelle
"I love the smell of this and it really felt good on my scalp and hair. Thank you!" - Lakesha
"I love this stuff! It truly works wonders for my hair. I've tried so many natural shampoos and conditioners but for some reason, all made my hair very dry to the point where my hair felt like straw. I had to cut a few inches off due to the dryness. I decided to try AuraSensory shampoo and conditioner before throwing in the towel. Let me just say that I am so happy that I did. I used it today and my hair is SOFT and SHINY! I couldn't believe it. Some people mention that the shampoo doesn't lather a lot, but that is because this is a sulfate-free shampoo. They usually don't lather so much, but this shampoo made my hair clean, and the smell is amazing! The conditioner is wonderful! Shipping was fast and packed very nicely with personal touches. Thank you so much for your products, it truly has brought my hair back to life!" - Paola
"Shipping was so fast! Shampoo smells so good like a lemon dessert :) and the conditioner made my bottle blonde hair so soft. The lip balm was a nice touch and feels very good on my lips. Thank you :)" - Ashlie
"I'm sensitive to many scents, but this shampoo has a nice aroma of grapefruit that is wonderful, and it does not linger. My short hair actually has some body to it now, and it feels nice and soft. Prompt delivery. It's great to have a non-toxic, gluten-free product."
"Makes my hair so soft and shiny Thank you very much!" (Shampoo and Conditioner Combo) - Whipple A
"I am an African-American woman with natural hair and I often find that most natural shampoos do not leave my hair clean. Aura Sensory's shampoo left my hair clean and soft! The conditioner was icing on the cake. It detangled my hair making it easy to comb through and blow dry. Great products! I'll be re-ordering soon." - Dee
"The essential oils in this make this shampoo smell so fresh and clean! It cleans my hair very well and conditions well… in fact I went without conditioner a couple of shampoos using this! Love the ingredients and will be purchasing more in the future!"
"Just purchased my first order - conditioner, deodorant and shampoo. After one use, my fine but plentiful hair has pleasant body and a manageable texture. I couldn't be happier - no frizz, either! I look forward to seeing your product line grow and I am so thankful I found you. Keep up the great work!!" - Yoanna
"This shampoo leaves my gray hair soft and manageable." - Mary

Works great with Aura Sensory® Deep Hydration Conditioner. These two products together address a myriad of common issues that lead to one too many "bad hair days". Best of all, you can use them feeling comfortable with the ingredients since we use the cleanest possible ingredients while also delivering beautiful, real world results without the salon price tag, but also without the plethora of questionable ingredients. Sometimes simple is better.  

Excellent for porous, highlighted or processed, dry or damaged hair to restore shine, bounce and manageability. Organic coconut oil is a superior "pre-treatment" to conditioning as it helps seal and protect the cuticle and prevent swelling, which can promote damage, and also promotes frizz. Taking care of the cuticle, which is the outermost protective layer of each hair strand, is extremely important for hair growth also as it protects from breakage and keeps hair healthier. Recent research has also shown that coconut oil helps prevent protein loss in both damaged and undamaged hair, meaning it has superior protective capabilities.

Ingredients : Distilled Water, Decyl Polyglucose, Xanthan Gum, Organic Coconut Oil, Vegetable Glycerin, Organic Apple Cider Vinegar, Grapefruit Essential Oil, Orange Essential Oil, Clary Sage Essential Oil, Cedar Essential Oil, Rosemary Essential Oil, Organic Dextrose, Citric Acid

*Expires 6-8 months from date of purchase. Shelf life may be extended if kept in a cool, dry environment away from sunlight.

14 Reviews Hide Reviews Show Reviews

  • 5
    natural shine enhancing shampoo

    Posted by Teresa Kohan on Mar 1st 2024

    My husband and I both love this product; took care of dry, flaky scalp and gives clean, but soft and manageable hair. Love all your products!

  • 5

    Posted by Wonderful shampoo on Nov 21st 2023

    Great value, wonderful scent. My hair feels soft and looks shiny

  • 5
    Since 2015

    Posted by Brett on Feb 8th 2023

    It feels natural, smells natural, and keeps my hair clean. I can't imagine using any other shampoo.

  • 5
    Natural Shine Enhancing Shampoo

    Posted by Justyna on Feb 4th 2022

    Very nice smell. Makes my hair appear very nice. It feels gentle and it cleans hair thoroughly.

  • 5
    Natural Shine Enhancing Shampoo

    Posted by Tarza on Sep 24th 2019

    I've used it for several years now. It's light, smells good, and feels healthy.

  • 5
    Excellent product

    Posted by Justyna on Jun 7th 2019

    Very nice shampoo. I have been using it for few years now and am very happy with it. I started using it when I had a problem with hair loss. It strengthened my hair . The effects are best when it is applied after natural oil based hair treatment (I make my own with egg yolks and olive oil). I have no hair loss problems since .

  • 5
    Loving this shampoo!

    Posted by Kim on Apr 14th 2019

    It is so hard to find a good shampoo without all the bad stuff, that actually makes your hair feel good. This is it! And bonus, the smell is delicious =)

  • 5
    Natural Shine Enhancing Shampoo

    Posted by nancy on Dec 10th 2018

    I love this shampoo.!!! I've been using it for 3 years and it's all I'll continue to use in the future.

  • 5
    Enhancing shampoo

    Posted by Justyna on Oct 31st 2018

    Great shampoo. It has a very pleasant scent and makes my hair look nice. Since I have been using it my hair stopped falling out. I highly recommend this product.

  • 5
    Shine Enhancing Shampoo

    Posted by Justyna on Oct 21st 2018

    Great product. I have been using it for over a year and I truly like it. It has a pleasant smell and my hair look really nice.

  • 5
    Natural Shine Enhancing Shampoo

    Posted by Alison Treanor on Oct 6th 2018

    After finding a high green rating for this product on EWG I ordered it from you and have been happy with the way it makes my hair shiny. Other shine enhancing shampoos I've tried did not have good ratings from EWG. The sample of conditioner that you enclosed with the shampoo is wonderful--gives my hair lots of body and keeps it tangle-free. I will most likely order the conditioner when it's time to place an order for the shampoo again. Thank you!

  • 5
    Natural Shine Enhancing Shampoo

    Posted by Lisa Martin on Sep 24th 2018

    I have been using this shampoo for several years now. I have tried many shampoos over the last 40 years, including many that cost a lot more, but nothing I have used before has made such a healthy difference in my hair. I highly recommend it for any hair type!