News and Media Releases for Our Company
Aura Sensory in the News
Aura Sensory, the maker of a popular natural deodorant, is making a very special offer
in honor of the upcoming Earth Day April 22, 2013. In an effort to get more people
converted to a healthier deodorant alternative, they are offering a free natural
deodorant with any purchase totaling $10 or more on their website AuraSensory.com
for the first week in April.
Danna Norek, the owner of the Aura Sensory line of products explains. “Instead of
the usual standard discount promotions, I wanted to make more of a statement in
honor of Earth Day. It is estimated that 90% of the US population over the age of 13
or 14 wears deodorant.
By offering a strong incentive to try one of the products in our line that has a direct
impact on more people’s health and well being, I feel like we’re going to be
“converting” more people to this healthier way of fighting underarm odor.”
With so many people becoming interested in more natural options for the products
they put on their family’s skin and hair, Aura Sensory has enjoyed an increased
visibility in this space. The natural deodorant was actually the first offering in their line
of natural body, skin and hair care.
Norek goes on to explain “When I first introduced the product and the company, I
really didn’t have a firm grasp on what I was doing in this particular business yet. My
background was in internet marketing up until that point, so it was quite a learning
experience for me. I made changes based on the feedback that those initial
customers gave me about the deodorant, and we finally came to the formula we have
I’m really happy how it turned out. It’s very concentrated, so you don’t need a lot of it
for all day odor control. It’s one of the few aluminum free natural deodorants with
absolutely no petroleum by-products like propylene glycol, and absolutely no artificial
fragrances. This is so important for a product that stays on your skin all day and is
near the most concentrated cluster of lymph nodes in your body. I’m really proud of
The company started to expand into hair care toward the end of 2012 and has seen a
great interest in these products as well. People are becoming aware that the
chemicals and harsh surfactants in hair care degrade the beauty and health of the
hair over time, just like these types of ingredients harm the integrity of the skin.
The deodorant remains one of the company’s core products since it is a staple that
most Americans wear. Norek continues “If we can just get people to try it out with
this April promotion, I’m confident that they will find it just as, or more, effective as the
deodorants on the market that contain all those harmful chemicals and aluminum.
It’s just a matter of getting it into people’s hands so they can start this healthy habit.
That’s what this promotion is aimed at achieving.” The April promotion will run from
Monday April 1st through Monday April 8th.
Monday December 12, 2012 Press Release
COPLEY, Ohio, Dec. 10, 2012 /PRNewswire/ – Danna Norek created Aura Sensory
Natural Body, Skin and Hair Care (AuraSensory.com) to offer natural personal care
alternatives to conventional products. The website offers eco-friendly acne and body
soaps, lotions, deodorants, lip balms and hair care products that nourish the body
with natural ingredients rather than bombard it with chemicals and synthetics.
Extensively tested for effectiveness before release to market, Aura Sensory products
are made on order to ensure maximum freshness. Instead of chemical preservatives,
the company uses natural preservatives such as vitamin E and C as well as naturally
antibacterial essential oils. “Also, many of my products include organic coconut oil,
organic argan oil and organic shea butter, which all contain a naturally synergistic
blend of antioxidants, vitamins, minerals and other compounds that are better than
any manmade material for nourishing and protecting the skin and hair,” stated Norek.
As an example of why consumers should pick natural products over manmade, she
explained she uses natural plant oils to produce scented products. “Artificial scents
are one of the highest offenders on the toxicity scale because they are often a cocktail
of up to hundreds of chemicals that can have various toxic effects on the body,
including hormonal disruption and carcinogenic activity,” she stated. “If you avoid no
other ingredient in your personal care choices, avoid artificial fragrance.”
“My goal as the owner of Aura Sensory is to educate the people who visit our site,”
continued Norek. “Even if they don’t end up buying anything, I want to give them food
for thought about why natural materials are so much better than the synthetic
chemicals we’ve become so accustomed to. I want to educate them about the
vitamins, minerals and naturally therapeutic constituents that are contained in so
many of the ingredients we use in our products.” The website’s “Learn about Going
Natural” section contains several articles on various oils and how to avoid harmful
products. Norek has also created a blog at http://aurasensory.com/blog/ to keep
visitors updated about natural health and toxin-free living.
Before starting Aura Sensory, Norek ran several health, wellness and beauty blogs.
After her research revealed how the cocktail of chemicals in conventional products
affected the body, she began to purchase only natural skin care products. Then she
started crafting her own products, the first of which was a natural deodorant. “The
finished product worked better than any of the natural deodorants I had tried from
store shelves,” said Norek. “From there, I endlessly tinkered with new product ideas,
testing and retesting them until I felt they were ready to add as a product offering.”
All products come with a 100 percent money-back guarantee, and Aura Sensory
minimizes product packaging to reduce shipping costs. Norek often runs steep
discounts on shipping rates. “We even refund customers if we find we can get them a
cheaper shipping rate than quoted,” she said.
Norek’s newest offering is her hair care line, which includes a conditioner with silk
amino proteins, argan oil, provitamin B-5 and several other extremely effective
detangling, smoothing and penetrating deep conditioners and repair agents as well
as a sulfate-free shampoo that has proved very popular. “People are surprised that a
shampoo without harsh sulfates can give a great lather while also increasing shine
and adding moisture,” she said. “I plan on adding more products down the road, so
Sunday 7/1/12 Press Release - Read the new press release about our company,
how it was conceived and what our goals are in serving our valued customers.
COPLEY, Ohio, June 27, 2012 — In the past decade consumer knowledge and concern
over the products they put on their skin has dramatically increased. Increasing bodies
of research have validated concerns over chemicals and other toxins found in
everything from lotions and shampoos to soaps, deodorants, perfumes, lip balms and
even salon hair treatments.
Skin is our largest organ. It is meant to form a protective barrier against the elements
and insulate our internal organs from harm. However, it also soaks topically applied
products up like a sponge due to its porous nature.
In perfumes and scented products alone, there are an estimated 3,000 chemicals that
can be used to make proprietary fragrance blends. Chemical preservatives and
antimicrobial agents such as parabens, triclosan and triclocarban are another concern.
They have been linked to various types of cancer, hormonal disruption, DNA damage
and ADD in children.
Danna Norek, founder of the company Aura Sensory, realized there was a need for
better non-toxic body care products. According to Mrs. Norek, “I would try various non-
toxic products I found at local health food stores. Though high priced, they often were
not as effective as I’d like. I began experimenting with formulating my own all-natural
products and my husband and I found we liked them better than anything store-
bought. And so the idea for Aura Sensory natural body, skin and hair care products
The demand for natural personal care products has skyrocketed in the past five years.
This upward trend is expected to continue as people become more educated and
discerning in reading ingredient labels for potential toxins. California recently became
the first state to ban chemicals in the phthalate family over concerns of hormonal
disruption in infants. More states are presenting similar laws as we speak.
“For me it began with avoiding parabens. I began to realize how many toxins such as
petroleum derivatives, chemical scents, sulfates and other ingredients were in the
products I was using on a daily basis and in large quantity. This was when I began to
really research safer alternatives and come up with my own formulations for things
like acne soap, hand lotion and lip balms. Not only did they give me peace of mind, but
to my surprise, they worked much better than the stuff loaded with chemicals!” Norek
With so much attention on cancer prevention and chemical exposure, it’s no surprise
that people are searching for safer and more wholesome alternatives. Norek
suggests, “You have to become a well-trained label reader. Avoid buying products
with long ingredient lists and unrecognizable chemical names. Do not buy products
that use FD&C coloring as colors can contain coal tar and other toxins. Also avoid
anything using ‘fragrance’ as this can mean hundreds of chemicals were used to
achieve the scent.”
These press releases can be found on : http://www.ereleases.com